Dragged across the city, this aerial craft eventually comes to a halt far off the ground. Just as it seems like they’ve gotten away scot-free, though, their helicopter is snagged by an unseen force. The teaser depicts a bank robbery where all the participants leave via a helicopter on the roof. 2002, this was the ultimate sign of a movie being a can’t-miss event. Why wouldn’t it get a flashy teaser, comprised of footage exclusive for this trailer, a whole year ahead of its release? Circa. After all, this was the first major attempt at translating this web-crawler into a blockbuster feature. Spider-Man didn’t just shatter box office records and change the superhero movie game, it also delivered one of the most famous teaser trailers of all time. RELATED: How ‘The Batman’ and ‘The Adam Project’ Show the Right and Wrong Way to Use Needle Drops in Blockbusters Looking at the seven best teaser trailers with zero pieces of footage from the films they’re promoting, one learns to be extra appreciative of teasers that put style over spoilers. Even if they’ve become scarce in the 21st-century cinema landscape, that doesn’t mean one still can’t appreciate the best examples of this incarnation of the teaser. Now features kick off marketing three or four months before their debut, not 12 months.
YOUTUBE UNFORGETTABLE MOVIE TRAILER WINDOWS
These restrictions are a gift, not a restraint, for these trailers, as they end up being all about selling atmosphere and a basic concept, not dishing out spoilers to get people’s eyeballs.Ī common sight in the 1980s and 1990s, these kinds of teasers have become less common in the modern world due to shortened marketing windows for individual films. Released early, or even before, a motion picture begins principal photography, these teasers don’t have a deluge of footage to work. We’re all aware of the teaser trailer, but the teaser trailers without any footage from the films they’re promoting, usually launched a year ahead of a film’s release, are especially devoid of spoilers. How many times have we all seen comedy trailers that contained all the good gags? Or action movie trailers that give away big plot turns in the name of luring audiences to the theater? Trailers are a glorious art form, but they can also be an unfortunate way of diluting the surprises in the features they’re supposed to be pumping up, not undercutting.īut there’s one form of the movie trailer that’s impervious to this problem.
Titles like Us, The Batman, and Dream Houseare often brought up as go-to examples of movies whose trailers gave away so much, but they're far from alone. Nowadays, it feels nearly impossible to talk about movie trailers without somebody bringing up the recurring trend of trailers spoiling everything good in the movies they’re promoting.
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